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Advice

Advice for the month of September 2005

Logo 101 : for a successful logo

Simplicity, it must clearly symbolize your brand image.
Recognizable, it must be easily known and recognized.
Versatile, it must look as good on paper as on the Internet.
Confidence, it must inspire confidence in your clients.
Forceful, it must retain its impact whatever its size.
Readable, it must have a distinctive type face.
Adjustable, it must be conceived for use in color or black and white.
Consistency, it must be used according to the visual language developed(graphic style of the business identity).
Unique, il must set you apart from your competition.

Communication is the art of making yourself understood, and simplicity is the best means to get there…

Éric Rousseau
Chief graphic designer

Bulletin Logo & Co.

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